About
Palabra Media
Strategy-First. Culture-Forward. People-Focused
Palabra Media is a boutique full-service multicultural marketing agency built on one core belief: great marketing starts with understanding. We focus on your goals, your audience, your story, and your voice. We combine strategic thinking with creative execution to help brands grow with purpose, clarity, and authenticity.
From local businesses to national campaigns, we specialize in helping brands connect with the people who matter most across cultures, platforms, and industries.
Our Approach
We lead with strategy, guided by data, and powered by storytelling. Whether you’re launching a product, refreshing your brand, or building a bilingual presence, we bring a thoughtful, customized approach to every project. We believe in:
Clarity over clutter
Every campaign starts with a focused plan.
Cultural fluency
We craft content and campaigns that reflect and respect the communities they speak to.
Collaboration
We work as an extension of your team, listening first and moving with intention.
Impact
We design every project to drive real results, not just likes or impressions.
Who We Work With
Our clients range from independent entrepreneurs to growing regional brands, all seeking marketing with meaning. We proudly serve a diverse set of industries, including:
Retail & E-commerce
(franchise and multi-location brands)
Service-Based Businesses
(construction to mechanics)
Legal & Real Estate
(solo attorneys to large firms)
Brand Name 1
Brand Name 2
Brand Name 3
Brand Name 4
Brand Name 5
Brand Name 6
Healthcare & Wellness
(med spas to providers)
Nonprofits & Political
(Advocacy groups to educational orgs)
Tech & Finance
(startups, AI, fintech, and financial services)
Why “Palabra”?
“Palabra” means “word” in Spanish, but it also means promise. It’s a nod to our love of language, our multicultural roots, and our belief in keeping our word to our clients, our community, and the stories
we tell.
Meet Your Marketing Team
Palabra Media is made up of strategists, writers, designers, and media professionals who care deeply about helping brands grow with integrity. Our team brings experience from national campaigns, grassroots efforts, and everything in between, including multicultural, bilingual, and community-driven marketing.
We’re big enough to execute, but small enough to care.
Joshua Molina
President, Chief Marketing Officer
Marcus McCoy
Fractional COO
Daniela Cancino
Senior Account Manager
Karlioppy Peralta
Hispanic Media Director
Armando Pulgar
General Manager
Bertha Romero
Account Manager
Dave Ball
Fractional Marketing Director
Sofia Nafarrate
Community Outreach Coordinator
Jesus Navas
Bilingual Content Writer
John Alshaye Abelilla
Graphic and Web Designer
Christine Gutay
Web Developer
Edgar Matute
Digital Ads Manager
Richard Layaog
SEO Specialist
Let’s Build Something Meaningful
Whether you’re ready to launch or still figuring things out, we’d love to be part of your journey. Our job is to listen, strategize, and bring your vision to life with messaging and media that moves people.
Let’s talk.