Every year from September 15 through October 15, Hispanic Heritage Month gives us an opportunity to celebrate the histories, cultures and contributions of Latinos across the United States.
At Palabra Media, this month is deeply connected to who we are and the communities we serve. But Hispanic heritage is bigger than a campaign, a post or a single month on the calendar. It lives in our families, businesses, neighborhoods, traditions and the people building Arizona’s future every day.
Throughout Hispanic Heritage Month, organizations across the Valley are creating opportunities to celebrate culture, support local businesses, build relationships and recognize Latino leadership. Here are several events Palabra Media is proud to support, participate in or highlight this year.
Arizona Cardinals Hispanic Heritage Mercadito — September 20
The Arizona Cardinals will celebrate Hispanic Heritage Month during their game against the Seattle Seahawks at State Farm Stadium. The Hispanic Heritage Mercadito will give fans an opportunity to experience Latino culture and support local vendors as part of the game-day celebration.
Palabra Media is proud to support the promotion of this event and help elevate the businesses and community members participating in it.
View game and ticket information
Mexican Baseball Fiesta — September 25–27
The Mexican Baseball Fiesta returns to American Family Fields of Phoenix for a weekend of baseball, music, food and family fun.
More than a sporting event, the Mexican Baseball Fiesta has become an annual celebration of Mexican culture and Arizona’s deep connection to baseball. Palabra Media is supporting Valley Toyota Dealers’ sponsorship and community activation, including a special VIP experience on September 26 for clients, partners and community leaders.
View the Phoenix schedule and ticket information
DATOS: The State of Arizona’s Hispanic Market — September 28
Presented by the Arizona Hispanic Chamber of Commerce, DATOS is one of the state’s most important gatherings focused on the economic influence and continued growth of Arizona’s Hispanic community.
The event brings together business leaders, entrepreneurs and community organizations to examine the latest research and better understand the impact Latinos are having on Arizona’s economy. We are especially honored that Palabra Media is featured in the 2026 DATOS report.
View DATOS information and registration
Latinas in Tech Arizona: Comunidad Con Café — October 1
Latinas in Tech Arizona will bring the community together at Fair Trade Café in Downtown Phoenix for Comunidad Con Café: Brewing Our Future.
The evening will focus on connection, representation and creating more opportunities for Latinas in technology and leadership. Palabra Media President Joshua Molina will provide opening remarks, and our team is proud to support the organization as a community and promotional partner.
Learn more through Latinas in Tech
CPLC 57th Anniversary Celebration — October 2
Chicanos Por La Causa will celebrate 57 years of serving communities throughout Arizona and beyond.
CPLC’s work has created opportunities in housing, education, health, economic development and community empowerment for generations. Its anniversary celebration offers an opportunity to recognize that legacy and the leaders continuing the work today.
Learn more through Chicanos Por La Causa
U.S. Men’s National Team vs. Mexico — October 3
Few sporting events bring as much energy and cultural pride as a soccer match between the United States and Mexico. The two national teams will meet in Glendale for a major international match that is expected to draw fans from across Arizona and the Southwest.
Whether you are supporting El Tri, Team USA or simply looking for a memorable community experience, this will be one of the biggest events of Hispanic Heritage Month in the Valley.
View match and ticket information
Fundación Mexicana Emprende Phoenix Convention — October 8
The Mexican Consulate in Phoenix has invited Palabra Media to participate in the third Fundación Mexicana Emprende Phoenix Convention at the National Bank of Arizona conference center.
Palabra Media President Joshua Molina and Hispanic Marketing Director Karlioppy Peralta will lead Conferencia Magistral & Workshop Práctico de Video para Negocios for more than 120 entrepreneurs. The presentation will offer practical guidance on using digital marketing, artificial intelligence and video to grow a business, create stronger content and work more efficiently.
Follow the Consulate of Mexico in Phoenix for event information
Los Abogados 50th Anniversary Celebration — October 8
Los Abogados, Arizona’s Hispanic Bar Association, will commemorate its 50th anniversary at Univision Arizona Studios.
For five decades, Los Abogados has supported Latino legal professionals, expanded representation and advocated for the Hispanic community. Joshua Molina is honored to participate in the celebration and introduce Congresswoman Yassamin Ansari.
Learn more through Los Abogados
Future Forward: Familia Meets Comunidad — October 10
Latinas in Tech Arizona and Intuit will bring together Intuit’s Familia and Arizona’s Latina tech community for a Hispanic Heritage Month networking experience at the Intuit office in Tucson from 10 a.m. to 1 p.m.
The program will include lightning chats, career stories, networking, music, professional headshots and a keynote centered on The Power of Our Voice. Palabra Media Hispanic Marketing Director Karlioppy Peralta will be a featured speaker, sharing insights from her career in radio, media and community engagement and the power our stories, culture and connections have to open doors for others.
Learn more through Latinas in Tech
Hispanic Heritage Is More Than One Month
These events are important because they create visibility, connection and opportunity. They give us spaces to celebrate where we come from while building what comes next.
For organizations, Hispanic Heritage Month should also be a reminder that meaningful engagement with Latino audiences cannot begin on September 15 and disappear on October 16. Our community deserves consistent investment, culturally informed communication and a seat at the table throughout the year.
Palabra Media is proud to work alongside businesses, nonprofits and community leaders who understand that responsibility. We look forward to seeing you at these events and continuing to celebrate, support and invest in Arizona’s Latino community—not only during Hispanic Heritage Month, but every day.
Are you planning an event or looking for authentic ways to connect with Arizona’s Hispanic community? Contact Palabra Media to learn how our multicultural marketing, media, content and community engagement team can help.
